What is Lease to Own on Efty Pay?

Lease to Own (LTO) allows you to sell a domain name through monthly installments instead of a single upfront payment, while maintaining ownership of the domain until all payments are completed.

It is designed for sellers who want to:

Increase sell-through on higher-priced domains
Make premium names accessible to more buyers
Generate predictable, recurring income from their portfolio

Lease to Own is fully integrated into Efty Pay, meaning Efty Pay handles the payments, tracking, and transaction flow for you.

How Lease to Own Works for Sellers

With Lease to Own, the buyer commits to purchasing your domain over a fixed period. Payments are collected monthly, and ownership transfers only after all installments have been completed.

At a high level:

You enable Lease to Own and define the terms
The buyer agrees to the installment plan (and optional down payment) at checkout
You transfer the domain name to Efty Pay's secure holding account
Payments are collected each month automatically
You receive payouts according to the agreed structure
The domain is transferred to the buyer once the final payment is completed

Where Lease to Own Is Available

Lease to Own is currently supported in the following channels:

Efty.com Marketplace

Lease to Own is automatically available on all listings with a Buy-It-Now price.
Imported Leads

If you already have a buyer, you can manually create a Lease to Own transaction in Efty Investor or Efty Pay.

At this time, Lease to Own is not yet supported on:

Custom For-Sale Landing Pages
Smart Landers
Domain Shop

If you want to use Lease to Own for direct traffic today, we recommend pointing your domains to the Efty.com marketplace, where Lease to Own is fully supported.

How Lease to Own Fits Alongside Buy-It-Now

Lease to Own does not replace Buy-It-Now; it complements it.

As a seller, you can:

Offer Buy-It-Now for buyers who prefer a one-time payment
Offer Lease to Own for buyers who want flexibility
Enable or disable Lease to Own per domain or across your entire portfolio

Being able to pay over time gives buyers more ways to move forward, without forcing you into negotiations or custom payment arrangements.

Control and Flexibility for Sellers

Lease to Own on Efty Pay is designed to keep sellers firmly in control.

You decide:

Whether Lease to Own is enabled
The duration of the payment plan (between 2 and 48 months)
Whether a down payment is required
Whether Lease to Own is offered alongside Buy-It-Now or is disabled entirely

This lets you tailor your strategy by domain or portfolio segment.

Down Payments and Buyer Commitment

Lease to Own supports optional down payments.

A down payment:

Increases buyer commitment
Provides immediate upfront revenue
Reduces the likelihood of abandoned or canceled agreements

You can choose whether to require a down payment and how much, depending on your pricing and risk tolerance.

Lease to Own as a Revenue Strategy

Lease to Own can turn static inventory into a recurring revenue stream.

Many sellers use it to:

Improve sell-through on higher-value domains
Reduce negotiation cycles
Create a steady monthly income rather than waiting for lump-sum sales

Combined with Efty Pay's automated transaction handling, Lease to Own allows you to scale this approach across your portfolio without manual overhead.

Getting Started

Lease to Own is already enabled by default on eligible listings on Efty.com.

You can review or customize your settings at any time via:

Settings > Lease to Own

From there, you can:

Adjust allowed durations
Set or remove down payment requirements
Disable Lease to Own entirely if you prefer Buy-It-Now only